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Category performance

Net sales, quantity, and share of total

Every category compared against last month.

Food

$41,860
vs June+9.5%
qty 3,410+9.3%
63.7% of net sales

Beer

$10,640
vs June+16.7%
qty 2,010+9.2%
16.2% of net sales

Liquor

$7,050
vs June+11.2%
qty 1,085+10.7%
10.7% of net sales

Wine

$3,890
vs June−5.4%
qty 380−7.3%
5.9% of net sales

N/A Beverages

$2,240
vs June+13.1%
qty 640+14.3%
3.4% of net sales

All categories

$65,680
vs June+9.9%
qty 7,525+9.4%
Biggest movers

Change in units sold, June to July

Items sold in both months only — a single catering order can't fake its way onto this list.

Gaining

Beer-Cheese PretzelFood · Appetizers+64.2%
Draft Pint — House LagerBeer · Draft+31.9%
Chicken SandwichFood · Entrées+27.8%
Old FashionedLiquor · Cocktails+19.4%
Fish TacosFood · Entrées+16.0%

Slipping

Ribeye, 12ozFood · Entrées−18.1%
Harvest SaladFood · Salads−15.2%
House CabernetWine · Red−11.6%
ReubenFood · Sandwiches−9.4%
Bottled PilsnerBeer · Bottle−6.8%
Top sellers

Top 5 by quantity — Food & Beer

This month beside where each item ranked last month.

Food

JulyQtyNetChg
1. Beer-Cheese Pretzel612$4,896+64%
2. Chicken Sandwich540$7,290+28%
3. Burger498$6,972+4%
4. Fish Tacos406$5,684+16%
5. Harvest Salad331$3,972−15%

Beer

JulyQtyNetChg
1. Draft Pint — House Lager587$3,522+32%
2. IPA Draft412$2,884+7%
3. Seasonal Stout298$2,086+11%
4. Bottled Pilsner264$1,584−7%
5. Cider201$1,407+1%
Delivery — Checkmate

Third-party delivery, reported separately

Everything tagged z:checkmate pulled out of the main report and totalled on its own.

Delivery qty

1,090
vs June+6.1%

Delivery net

$9,845
14 items sold

Share of total

15.0%
vs 15.6% in June−0.6pt
Delivery skews toward Wings, Nachos, and the Burger — a narrower set than in-house, and at different effective prices. Left mixed into the main numbers, it would understate how well Food actually performed in the dining room this month.
Notes

What actually changed

The Beer-Cheese Pretzel jump is real, not seasonal noise — it stayed the top mover after backing out one large private event, and it's now the single best-selling appetizer in the house.

Ribeye and Harvest Salad both slipped double digits — worth a look at whether that's a menu placement issue, a price point issue, or just July's lighter dinner crowd. Nothing in the numbers alone answers that, but it's the first place to ask the floor staff.

Delivery grew slower than in-house — up 6.1% against 9.9% overall. Not a problem on its own, but worth watching if it continues for a second month.

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